If you are frequently on Facebook, the last two weeks have undoubtedly shown many repost from a site called www.Factcheck.org. I wanted to see what kind of traffic this “non-partisan” site was getting compared to others.
The answer apparently, is that now that the election is drawing near and the stakes are being raised daily, it’s getting a lot more traffic. Those giant spikes in activity of course are corresponding with first, the Republican National Convention in Tampa, and second with the Democratic National Convention in Charlotte. The bully pulpit can spin compelling narrative based on nothing more than soaring rhetoric, spew lies, or tell the truth. People seeking to making an informed decision might enjoy “the who & why”; but they truly value “the what & how”.
Data is critical in formulating informed decisions.
We (Pikes Peak Urban Living) take everything Larry Kendall has to say to heart; when we first started allowing him to have an impact on our business in 2007, a major point that kept resurfacing was one made Mr. Kendall’s friend, from the founder of Kroll Factual Data (you might see that organization on a closing statement as producing a credit report or tax certificate): “after digitization only the REALTORS will survive; but only the ones that have access to and know what to do with the data.”
The internet continues to change everything. Then and now, Kroll Factual Data didn’t see real estate practitioners going extinct; but they did see (correctly) that the future of the business would provide a far greater benefit to those that had access to concrete data and were capable of intelligibly sharing that data with their client base (pricing skills; lifestyle thresholds; money leverage; supply and demand ratios; does this sound like The Stat Pack, yet?).
We have numerous friends and clients that work in the non-profit sector. The hamstrung economy has naturally crimped the flow of donations. As recipients of a lot of their marketing, much energy is being spent on re-tooling the message, refining the story and making a push on “the why”. Something that has struck us is that we are willing to give and already have an answer for “the why”; yet significant effort is spent on telling us again and again the reasons for our already confirmed “why”. Like many other ready-to-give consumers , we often lack an answer for “how effective will my donation be? There are multiple organizations that do what you do, I want to know who is making the deepest impact because that’s the work I want to fund.” People that give presently lack measurable answers to “how will my donation be used, and how much good will it do?” Enter data. Newdea’s software solutions are providing the answers.
Individuals donating a single dollar to a local fundraiser or a foundation making a multi-million dollar commitment need to know the specific value of their financial contribution. Newdea helps individuals, private organizations and governments make sure that each dollar they spend on philanthropy produces the highest level of impact.
We are putting this out there because we have seen success “after digitization”. Our sales grew by 10% in 2009, 8% in 2010, 12% in 2011, and this year we have already passed last year’s performance in closed sales. A major reason is our use of measurable data. Pikes Peak Urban Living has made a commitment to empowering consumers sharing data in a manner that consumers can interpret, so that can they make unbiased beneficial decisions.
Sharing data works. Consumers come to us already motivated to buy, sell, or just plain move. They get to their “why” without us. But they come to us because we are in flow with their decision-making, and when they ask someone they trust who to use, their friends and family point them our way, not because we are nice, but because we helped them make a complicated decision easier. We used data, and once satiated with the facts, the left-brain quieted down so the right-brain could go to work.
Pikes Peak Urban Living has a community building component. Look through our Facebook accounts and lots of non-profits, government workers and NGO’s are in there. We believe in organizations like Newdea, because they are in-flow with the consumer’s needs. Consumers want to feel good with their donation, but with cash scarce, any donation must make an impact. Donations must go where they are used most effectively. Having come across this organization and understanding what they’re about, we have no problem trumpeting their cause. Newdea is not a threat to anyone’s “why”; Newdea is making the “why” all the more effective.