The over-used word of the decade is synergy. People drop the word with such frequency, it dilutes the power of it’s physics-defying implications. Wiktionary says it means this: Synergy, in general, may be defined as two or more agents working together to produce a result not obtainable by any of the agents independently.
Flush it out: one can be one, but it will never get to two, let alone three by simply being one. Unless another agent comes and acts upon, through and with the first agent, nothing happens. No one (or thing) goes anywhere.
People know they like synergy. They know they want synergy. But how often do you actually see synergy?
How about a band of REALTORS realizing efficiencies, holding one another accountable to growing their business and their lives, and posting things like this on their website: Core Ideology – Our brand is fresh, healthy, progressive, innovative and forward-thinking. Succinctly stated, our core ideology focuses on education about real estate over the “profit-driven” tactics of sales. Our clients’ interests become our interests. We are meticulous about hearing the true heart of our clientele, and we thrive on providing better solutions so our clients might experience the fullness of Colorado living. Well said, Gordon & Cherise.
Now multiply that by two, again.
Can you hear it? It’s the sound of small making a big noise…