A quick, but big, kudo to business partner Hannah Parsons.
Hannah was just featured this week in the Colorado Springs Business Journal for her entrepreneurship, and practical action of opening the downtown’s first co-working space. They do offer advanced degrees in entrepreneurship, and that was Hannah’s MBA focus. A participating member of our unique and charming downtown, Hannah is consistently looking for opportunities to take “quaint” and make that “thrive”. Next week, the “downtown offices of Pikes Peak Urban Living” become official, as we join other entrepreneurs at Hannah’s Co-Work Venture, Epi Central in the 400 block of Tejon. To the jealousy of the real estate community, Epi Central is across the street from PPAR.
Part of the real estate future shock is that money is rarely in the brokerage. The money isn’t even in the dirt. The money is in the ideas. The money is in the process. The money is in the relationship. The money is in the tribal leadership. Yep, real estate needs to start acting like something buzz-worthy. I have many times referred back to Seth Godin, from Purple Cow to his address to the National Association of REALTORS in 2007. Seth saw the end of business as REALTORS knew it in a single cursory glance and seeing all the frailties, and all of the unimaginative reinventions it was avoiding. Among Seth’s best pieces of advice was to start a blog. That probably made the majority of the old guard real estate practitioners in attendance roll the eyes, but that’s because they missed the sentence that came after “start a blog”. That sentence was “in order to organize your tribe.” You can’t glaze over that sentence. You can run like hell away from it, but you can’t glaze over it.
In other words, you can blog about real estate. You can regurgitate facts. You can do “market reports”. You can showcase the trim on a house. You can talk about the walkability of a neighborhood. You can check in with Foursquare. You can become the mayor of a coffee shop. It’s all nice. It might be helpful. But what about being a thought-leader? What about building a permission asset?
At the core of it, that’s what Co-Working is all about. That’s why Hannah is so cool. Hannah is about building permission assets. She is about sharing. She’s about strange bedfellows. She’s about attorneys sharing space and white board with social media marketers, putting designers and architects and gardeners in the same room, and giving them lots of fun seats and flex space to spur on their creativity. She’s about being lean, but not mean, practical while still encouraging depth.
Entrepreneurs don’t take instructions very well. They’re too damn inquisitive. They learn by doing and sometimes, that means ignoring the instruction manual. It doesn’t mean throwing out the rules or bypassing ethics, in fact, on the contrary. It just means that business as usual should always be questioned. Co-work is kind of like a thoughtfully inexpensive Montessori for professionals. Coming from me, who has given five years to Giving Tree Montessori (yes, the Indy’s best childcare/preschool two-years running), that’s a compliment.
Hannah: way to go. Thanks for questioning business as usual. Again.